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Local Advantage Series - Google Marketing Strategies: How Local Businesses Attract and Retain More Customers

June 23, 2026 11:30 AM - 1:00 PM (EDT)

Description

Google Marketing Strategies: How Local Businesses Attract and Retain More Customers

Summary

What do the most successful local businesses have in common? They're meeting customers where they search first—Google. Discover the strategies local businesses are using to stand out in search results, attract more customers, and build lasting relationships that drive sustainable growth. Join us for practical insights, real-world examples, and actionable tactics you can start using right away.

In this session, we'll cover:

How to set up and optimize your Google Business Profile to show up in local searches and map results
How Google decides which businesses appear first—and how to improve your rankings
When to use Google Ads, how the platform works, and how to avoid wasting money
Simple, effective ad strategies for both storefronts and service providers
Real examples of businesses using Google tools to increase foot traffic, leads, and sales
Building trust and credibility with reviews and reputation management
Improving customer retention through ongoing engagement and digital touchpoints

Whether you're a local business already leveraging Google to some degree, or you are starting at the foundational level with Google, my goal is to leave you with easy and actionable takeaways that will help your business grow.

Ryan Frank

Ryan has worked in the digital marketing and technology space for over two decades. The first half of his career was spent working for a number of digital marketing firms in San Diego, CA with work spanning across a wide variety of industries. Throughout his years in the agency space, Ryan worked across various service categories ranging from organic/earned media to paid media to website design/development as well as agency management/agency operations. During this span, he worked for many well known brands including: Mastercard, Thermofisher Scientific, AMC Theaters, Playboy, Legoland Resorts, Palms Las Vegas and Westin Resorts.

In 2016, Ryan left the agency space and started his own digital marketing consulting business. As his business grew, he developed a niche in the capital raise marketing space where he executes marketing campaigns and sales funnels for private companies who are focused on raising capital through digital marketing. In 2019, Ryan founded a business, Funded, focused solely on the capital raise space. Ryan continues to operate this business today helping private companies raise capital while providing qualified investors access to private equity deals. Ryan resides in Sewickley Heights where he lives with his wife and two children.

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Contact Information

Sewickley Valley Chamber of Commerce
Name: Erica Parr
Phone: (412) 259-0304
Email: execdir@sewickleyvalleychamber.org

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Local Advantage Series - Google Marketing Strategies: How Local Businesses Attract and Retain More Customers

June 23, 2026 11:30 AM - 1:00 PM (EDT)

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Local Advantage Series - Google Marketing Strategies: How Local Businesses Attract and Retain More Customers

June 23, 2026 11:30 AM - 1:00 PM (EDT)

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